A recent study found that segmented email marketing campaigns, compared to unsegmented email marketing campaigns, increased the opening rate by an average of 14.64% and the click-through rate by 59.99%.
That said, figuring out the best way to segment your subscriber lists can sometimes seem hyper-complex. I’m going to prove you wrong! In this post, I’ll show you 5 quick and easy segmentation strategies that you can start applying to your subscriber lists today.
The first way you can start segmenting your email marketing list is by demographics. Information such as age, gender, company position and income level can tell a lot about a person’s needs and interests.
The more information you get about your audience in the process of registering for your email communications, the more options you will have for demographic segmentation. However, be careful with this, because asking for too much information to join can be a hindrance to the registration of several people.
Decide which metrics are most essential to your business and include them only in the registration process.
For example, if you are a B2B software developer, the company position would be an important demographic. If you are a clothing retailer, the genre would be very useful to know. Add one to three of the demographic factors most relevant to your business (or more, depending on the complexity of your segmentation needs).
2. Survey results
Some merchants are minimalists who would not dare ask for more than an email address to sign up for their mailing list to make sure they don’t lose a single lead. That’s very good! You can always access more customer data later by creating a survey.
A survey gives you the opportunity not only to get valuable demographic information, as mentioned above, but also to get an idea of individual tastes, preferences and beliefs.
If you want to send a survey to your audience and get a lot of responses, you should probably create some kind of incentive to complete it, for example, by offering a contest, a coupon or a free item that they can then claim in-store or on your website. A customer who shows up in the store will give you the opportunity to learn more about them or offer them products that might be of interest to them.
There are many ways to create personalized surveys for your audience. If you have a WordPress site, you can use the Quiz and Survey Master plug-in to create your custom survey, or choose from a wide range of choices.
Your subscribers’ commitment to your email is another very simple way to segment your lists, but it can have a huge positive impact on your overall results.
The main metrics related to engagement are the opening rate and the click rate.
For example, you can segment by engagement by designating active vs. inactive users, such as someone who hasn’t opened your emails in the last three months. You can then create a specialized campaign designed to reintegrate your inactive subscribers.
Or you can focus on engaging subscribers and target them more accurately.
For example: you send an email announcing an upcoming sale, and anyone who clicks on the email link can be classified as “interested.” You can then create a special campaign to further target them as potential buyers of the sale.
4. Geographical area
There are many ways to use geographic location data, making geographic segmentation a valuable tool, especially for businesses where location greatly influences purchasing decisions.
Litmus, for example, used geolocation to send targeted emails for his email design conferences in San Francisco, London and Boston, including useful details for each location:
His targeted emails earned him a 68% opening rate, compared to a 22% opening rate for the general announcement of the conference.
Other ways businesses can use geographic data include:
- Time-based emails: Plan your emails to be received at the best time for each subscriber based on their time zone.
- Regional promotions: Send targeted emails for events, discounts, liquidations at select stores near your subscribers.
- Favorite Branch: Send specific offers to the physical store that a frequent subscriber frequents.
- Location-specific content: Use a specific location in the subject of the email or in the content to get attention and provide a personalized experience.
5. Buying habits
Segmentation by buying habits is another simple way to optimize targeting. The easiest way is to start emailing recommendations for similar items or accessories that would go well with their previous purchase.
Or if a customer has purchased something that requires a replacement, filling or renewal, you can send targeted emails based on their potential needs.
For example, if someone has purchased a hairdressing product, you can make a reasonable estimate to know when it might run out and email them after a few months to suggest a new order.
Segmenting your email marketing lists is not just a tactic for big brands with the most advanced marketing automation software. With a simple tool like Emailicious, you can create a free account, import your subscriber lists, and send targeted content with these easy segmentation policies today.
If you have any questions or comments about this article, or any suggestions for my next posts, don’t hesitate to email them to me, directly in the comments section at the bottom of my articles, on our Facebook page, or even by giving me a phone call!…
There are more and more individuals who decide to paint their homes themselves, but when it comes to getting to work, they always have some doubts in relation to interior painting. That is why, as paint professionals that we are, we have decided to solve some of the main questions users pose to Neighbourhood Painters in St Catharines when painting a home.
What is the difference between interior paint and exterior paint?
The interior paint is designed to withstand friction and wear on the walls, and in its formulation, special attention is paid to the smooth finish and silky touch, which can be gloss, matt, or satin. On the other hand, outdoor paints tend to have a rougher and rougher touch and are formulated with the aim of resisting inclement weather, as well as fungus, mold, etc. problems.
How should a surface be prepared before painting?
Before proceeding to the painting of any surface, it is essential to check the state of this surface to detect possible problems. If it is in optimal condition, then it will only be necessary to clean it with a damp cloth to remove dirt and dust. Once clean and dry, our acrylic sealant fixative will be applied so that the surface has better adhesion to apply the paint subsequently.
How to calculate the paint that is needed?
To know the amount of paint that is needed to paint a certain surface, it is important to know the m2 of this; this can be done by multiplying the width of the wall by the height of it. Still, there are several tools that will help you calculate it faster, such as the Blatem paint calculator.
Is there a difference between smooth or rough surfaces?
Yes, there are differences between both types of surfaces, since the performance on rough walls is lower than on smooth ones. The main problem is that rough surfaces have grooves that make it difficult to penetrate the paint, leaving small areas unpainted or causing a loss of color. To avoid it, it is very important to have a brush suitable for rough walls.
Can you paint a wall or facade with mold spots?
In order to paint a wall that has moisture and mold problems, you must first remove them. This requires cleaning the surface with a suitable product for this purpose, for example, the cleaner facades Paint Blatem, which allows ending such problems. The surface must be allowed to dry for the indicated time, and then the surface will be ready for painting. As a recommendation, on walls with mold and moisture problems, it is advisable to use paints with anti-mold preservatives that prevent their appearance.
Is it possible to paint a glossy surface with matte paint? And vice versa?
Yes, you can change the finish of a surface, either gloss or matt, but for this, you will first have to sand the wall to prepare the surface. It will also be convenient to apply a primer to improve the adhesion of the surface, and, finally, it can be painted with the selected product.…
Proxy and VPN servers both work towards protecting the identities of the users. They are user-friendly tools when it comes to accessing geographically restricted content. A large number of use them interchangeably mainly because both these services can get jobs done perfectly. However, going through a complete review of NordVPN will help you understand which is better.
These servers work in the form of relays between the device of the user and the site the user is visiting. In this setting, the traffic generally passes through a remote system used for connecting the user to the host server. Proxy servers work by walloping the unique IP address of the user in such a way that the site sees the proxy IP. Nevertheless, proxy servers only work on application level. This means they have the ability of re-routing traffic coming from just one application for which the user has the server for. Proxy servers also do not have the ability of encrypting traffic.
VPN or Virtual Private Network
Just like Proxy, even VPN or virtual private network carries out the task of re-routing the internet traffic of the user by way of a remote system while hiding the user’s IP address so sites will not be able to see the original location of the user. Nevertheless, VPN works on the level of operation system. This means it redirects the user’s traffic in totality regardless of whether it is come from the background applications or from the browser.
Another good thing about VPN is that it encrypts the traffic of the user between the device and the internet. This means the ISP or internet service provider monitoring the internet activity of the user and the one which is also into collecting user information is no longer able to see the activities of the users online. This is only because of the fact that the user remains connected to a certain virtual private network server. This entire encryption procedure helps in protecting the users from website tracking, government surveillance and even from hackers or snoopers trying to disturb their systems. Therefore, it can rightly be said that VPN offers the ultimate in security and online privacy to all its users.
To Conclude: Which is Better?
Considering the differences or the work procedures detailed above, it is quite likely for 99.9% users to go for VPN. VPN offers the same advantages like proxy except that you will be getting much higher levels of security, anonymity and protection. There is only one problem that comes from the use of VPN and that is VPN can be a little expensive.
However, it would be better for you to go for a proxy server only if you require a one-time service for one single activity like getting around geographical restrictions or viewing blocked sites. Going through the NordVPN official website will help you in learning more about proxy servers and VPN. One thing you should always have in mind when going for a proxy server is that you cannot send personal information on this connection. To be very specific, going for a VPN will be the best idea as it offers the same functionality as proxy but with higher levels of protection and security.…
This post is ideal for you if:
- You’re brand-new to SEO and beginning your profession as a content strategist.
- You’re a professional SEO, and you currently understand whatever about search.
SEO vs. SEM (search engine marketing)
There are two kinds of traffic from search engines: paid and natural. It’s marketing, and it usually appears at the top and bottom of a search results page.
SEO is all about the “natural” rankings, which appear in the middle of the search results page. They are entirely free, or rather, they are made and won, through search engine optimization.
Search engine marketing (SEM) consists of both natural and paid. You can believe of it this method: SEO + Pay Per Click = SEM.
Beyond paid and natural, there are other kinds of SEO and specialized and specific niches within search marketing. Such as regional SEO (appearing within maps), technical SEO, worldwide SEO, Amazon, YouTube, Bing, and lots of others.
Essentials of SEO
Let’s verify our understanding of SEO essentials with a one concern test about the consider search rankings: keyphrases, pages, and links.
Authority: links and trustworthiness
Google is the most popular search engine because of one genuinely initial development from its co-founder Larry Page. The late-1990s were dark days for search engines.
Was it the title of the page? The quantity of traffic the site appeared to be getting?
Larry’s dazzling insight was to think about an entirely different aspect, one that wasn’t on the site at all. His concept was to think about links to the site from other websites. And link appeal (aka “authority”) was born as a search ranking element.
Unexpectedly, Google’s search results page were a lot better than those of Excite, Lycos, and AOL, that within a couple of years, it beat all the other search engine. To this day, links are the most crucial ranking element.
If numerous sites connect to a page, that page is most likely significant. Google made the editors of all the sections into the arbiters of quality.
Competitors and Keywords
Google is attempting to bring the visitor to the very best page for the subject. This is why “scattering” expressions around a site is a wild-goose chase. Structure abundant, sincere, beneficial pages work well.
Back then, the authority of sites was determined on a scale of one to 10, as designated by Google. This metric was called PageRank (called after Larry Page) and using the Google Toolbar, and you might look it up for any site.
Google no longer shares that info, so the SEO software application business has stepped in and developed its own price quotes of authority by attempting to replicate Google’s own algorithm.
Significance: keyphrases and content
Everybody understands you need to use your target expression on the page. Some people appear to believe that there is some formula as if the trick is to use the phrase is simply the best place or the ideal number of times. They release pages that no search engine (or human) would ever think about excellent or beneficial.
Previously this year we upgraded our CPU purchasing guide putting Ryzen front and center, and while that guide is due for an upgrade now that Ryzen 3 and Threadripper have landed, those choices are still as legitimate today as they were at that time with the Ryzen 5 1600 providing the very best efficiency for your dollar for the majority of users.
Intel Core i7-6950X (Broadwell-E)
The majority of these choices will no doubt be questionable, but this one may stimulate the remarks more than others. From a technical viewpoint, the Core i7-6950X was a little a marvel. At the time of release, it was, without a doubt, the most effective desktop CPU, and it didn’t simply smash performance work but was likewise a really capable video gaming processor.
In regards to efficiency, it had no weak point; power usage was really sensible for a 10-core/20-thread CPU, and while not the very best overclocker, once again for a 10-core part, it was outstanding. Sounds excellent up until now, but the concern was the rate.
Intel Core i3-7350K
When you consider all the extra expenses, you basically wind up with a truly pricey dual-core that’s more than two times the rate of the G4560 and not a good deal quicker. Still, the Kaby Lake architecture is great, so in regards to efficiency and performance, the 7350K isn’t bad. Maybe the weakest option of the five worst CPUs, it’s still difficult to suggest this Core i3 with other much better options sitting best beside it.
Update (9/11): Just a simply after publishing this releasing, short article reviewed the latest APUMost current the A12-9800. If the timing had been much better, this processor definitely would have made this list as we can’t come up with one legitimate factor or scenario where these CPUs make an ounce of sense.
Intel Pentium 4 (Prescott)
Prescott doubled down on the P4’s already-long pipeline, extending it to almost 40 phases, while Intel concurrently diminished the P4 to a 90nm die. Prescott and its dual-core brother or sister, Smithfield, is the weakest desktop item Intel ever fielded relatively to its competitors at the time.
AMD’s Bulldozer was expected to take a march on Intel by skillfully sharing specific chip abilities to enhance performance and lower pass away size. Bulldozer couldn’t strike its target clocks, drew too much power, and its efficiency was a portion of what is required to be. It’s uncommon that a CPU is so bad, it almost eliminates the business that created it.
Intel’s Itanium was an extreme effort to press hardware intricacy into software application optimizations. It didn’t. Compilers were not able to draw out needed efficiency, and the chip was significantly incompatible with whatever that had come before it.
Your state of mind is as essential as anything else if you want to make money from blogging. You’re a publisher, this is your company, and it has to be dealt with.
You might begin a blog site for totally free and still make money. There are totally free blogging platforms offered online. The majority of totally free, hosted blogging platforms restrict how you can make money, and that beats the entire function of why you’re here.
There is a finding out curve, but it’s really workable for many people, and blogging software application is created for those who aren’t “techies.” I choose WordPress, which numerous site hosting business have prepared to choose one click.
While you ought to always deal with blogging as your business, that does not imply you can’t have a good time with it. Corresponding work and company with a soul-killing task is a frame of mind that originates from generations of labor being a needed evil.
Picking a Rewarding Blog Site-Specific Niche
There are lots of types of blog sites that make money, and picking your specific niche (subject) can be difficult in an online world of such numerous blog writers. I (and my customers) have had the best results by discovering a twist or angle on a currently popular specific niche, or merely by making a Canadian (or French) version of it.
There are broad blog site-specific niche classifications that have shown to be profitable, such as health, personal finance, way of life, and self-improvement. It’s no coincidence that these are also the most saturated specific niches. You’ll have to narrow one down to something that is both in need but not as flooded with blog sites if you choose to try one of them.
If there are a lot of blog sites on the subject, it can show the level of need, but it might be hard to increase above the competitors. While you’re investigating, you might find an even much better, more refined specific niche or blog site post concepts, so it’s never ever a squandered effort.
The essential things to think about before settling upon a lucrative specific niche are:
- Just how much content you can develop on the subject without lacking product of interest
- Just how much need there is for the content
- How filled the Web is with blog sites on that subject
- Earnings chances and approximated earnings capacity
There is also a huge distinction between blogging for other companies (B2B) and blogging for the public, with the previous typically needing a more extensive understanding of the business subject and a greater level of professionalism.
If you consistently come up with other concepts that aren’t related to your present specific niche, it’s time to either begin another blog site or rebrand. New blog site-specific niches can be born from these notes, or you can please your want to compose about a subject by visitor publishing or freelance writing as part of your marketing technique.